Story from the field: Beirut and the Global Goals

How can media play a role in the Sustainable Development Goals (SDGs) and the 2030 agenda?

Our colleagues working in the UNIC-Beirut office believe that media, in all its forms, including online, audiovisual and print, can play a major role in spreading the word about the SDGs in order to empower people with the knowledge necessary to make change possible.

Based on this approach, four long-term media partnerships have been established with various outlets in Lebanon, aimed at promoting as widely as possible the SDGs and facilitating their achievement with all concerned parties in Lebanon.

The first partnership entails publishing an article in Arabic on the Lebanon Debate news website on a fortnightly basis. Lebanon Debate is considered among the best news websites in Lebanon with the highest traffic in terms of visitors.

The second partnership includes publishing a half-page feature story in one of Lebanon’s most-sold daily newspaper Ad-Diyar on a three-week basis.

The third and fourth partnerships were struck with audiovisual media, notably the leading radio station in Lebanon “Sawt Lubnan” or Voice of Lebanon and the state-run TV station “Tele Liban.”

As far as Voice of Lebanon is concerned, the SDGs will be featured in a dedicated weekly segment on their daily night show called “Manchette al-Masa” or Panorama to inform the listeners on how to actively contribute to the local understanding and implementation of this new global development agenda.

Regarding “Tele Liban.” there will be a special segment every two weeks in the weekly talk-show entitled “Kalima Hurra” or Free Speech. This segment will witness the introduction of each of the 17 goals, along with the hosting of UN or non-UN experts to discuss topics of relevance to each goal.

UN staff run Beirut Marathon for UN70

Credit: United Nations Information Centre

Credit: United Nations Information Centre

As part of the activities to commemorate the 70th anniversary of the United Nations, several heads and dozens of personnel of UN agencies operating in Lebanon participated in the 2015 Beirut International Marathon alongside scores of top government officials, diplomats and celebrities on the sunny streets of Beirut.

UN staff running in the annual international sports event on 8 November chose to sprint with more than 38,000 runners and professional athletes from Lebanon and around the globe as a token of support for, and solidarity with, the Lebanese people and giving them a stronger motivation to stay united through sports.

Under the slogan, “UN: 70 Years for Lebanon,” staff ran the 10K fun race to raise awareness about the UN’s work in Lebanon for the past 70 years, and promote the UN values of peace, human rights and sustainable development.

Credit: United Nations Information Centre

Credit: United Nations Information Centre

UN Special Coordinator for Lebanon told reporters before the race, “I am heartened by the number of people who are running with us today. This is a refreshing, active expression of our – the UN and the Lebanese people – shared commitment to peace, and to a safe and stable Lebanon.”

Earlier in September, the UN System in Lebanon announced a one-year partnership with the Beirut Marathon Association on the occasion of the UN’s 70th anniversary. The partnership aims at strengthening the relationship that bonds the UN with the Lebanese people and the civil society, as well as shedding light on Lebanon’s contribution to the UN, and the UN’s work for Lebanon.

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