Last week’s UN General Assembly was full of big moments on social media. The UN Summit on Refugees and Migrants included the launch of a new campaign called “Together” which aims to highlight the economic, cultural and social contributions that migrants and refugees make to countries of origin, transit and destination. It will also counter some of the misinformation and misconceptions on refugees and migrants and encourage contact between refugees, migrants and those in the destination countries.
In addition to covering all the events, we joined forces with UNICEF to set up a “VIP Social Media Space” where world leaders, celebrity supporters and UN officials could come by to create special content for social media fans and followers. As you can see from the photo above, it was quite busy!
See below for some of the content created there.
Photographer Robert Clark, joined by a crew from Flixel, set up a studio and produced special “cinemagraph” portraits posted exclusively on the UN Instagram account.
UN staff asked the questions and world leaders, senior officials and other experts were happy to answer live on Facebook.
Delegates, staff and journalists were using Snapchat to show their unique mobile-only perspectives. Since it disappears after 24 hours, we can’t show you the best posts but above is just one example. Follow “united-nations” all year long to get updates on Snapchat.
Always popular at UN events is the Twitter Mirror which allows participants to take and digitally sign “selfie” photos or to record a 30-second or less video. Solar Impulse pilot Bertrand Piccard was one of many who took part.
Weibo, a Chinese-language platform, also had a team on site to cover all the action and, in addition to posts in English, our content was, as always, adapted into the six official languages.
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