Story from the field: Beirut and the Global Goals
How can media play a role in the Sustainable Development Goals (SDGs) and the 2030 agenda?
Our colleagues working in the UNIC-Beirut office believe that media, in all its forms, including online, audiovisual and print, can play a major role in spreading the word about the SDGs in order to empower people with the knowledge necessary to make change possible.
Based on this approach, four long-term media partnerships have been established with various outlets in Lebanon, aimed at promoting as widely as possible the SDGs and facilitating their achievement with all concerned parties in Lebanon.
The first partnership entails publishing an article in Arabic on the Lebanon Debate news website on a fortnightly basis. Lebanon Debate is considered among the best news websites in Lebanon with the highest traffic in terms of visitors.
The second partnership includes publishing a half-page feature story in one of Lebanon’s most-sold daily newspaper Ad-Diyar on a three-week basis.
The third and fourth partnerships were struck with audiovisual media, notably the leading radio station in Lebanon “Sawt Lubnan” or Voice of Lebanon and the state-run TV station “Tele Liban.”
As far as Voice of Lebanon is concerned, the SDGs will be featured in a dedicated weekly segment on their daily night show called “Manchette al-Masa” or Panorama to inform the listeners on how to actively contribute to the local understanding and implementation of this new global development agenda.
Regarding “Tele Liban.” there will be a special segment every two weeks in the weekly talk-show entitled “Kalima Hurra” or Free Speech. This segment will witness the introduction of each of the 17 goals, along with the hosting of UN or non-UN experts to discuss topics of relevance to each goal.